When it comes to search engine optimization (SEO) keywords, some people like to go on a blitz. “Use all the keywords! Throw as many of them as you can on the page!” but as a Charlotte web designer, we can tell you that’s a mistake. The most important thing to know about creating SEO keywords is you’re going for quality here, not quantity.
Going for quality means focusing on your intent for the potential new page, product, or site. For instance, if you’re a Christmas ornament company, instead of using every possible combination such as:
- Personalized Christmas ornaments
- Personalized Xmas ornaments
- Custom Christmas ornaments
- Custom Xmas ornaments
And so on, try to capture 90% of the intents rather than 90% of the potential keywords. In our Christmas ornament example, that could mean using “personalized Christmas ornaments” and “Custom Christmas ornaments” rather than including misspellings of ornaments and Christmas. The real work of SEO is in the writing of the blogs and pages. That doesn’t mean the keywords aren’t important, because they are, but don’t spend too long coming up with your list.
Another good strategy is to look for keywords your competitors rank for that you do not. Using a tool like Moz Pro will help you with that. It will tell you the popular keywords and monthly search volumes. Don’t get too caught up on finding the perfect keyword with a high volume though because what you really want to focus on is the clickthrough rate (CTR). Search volume for a particular keyword may be massive but do people actually click on that keyword? Will using a particular keyword translate into someone hiring you or purchasing from you?
As a Charlotte web designer, we’re very familiar with this phenomenon. You can build a beautiful webpage but if people bounce after one second because the content isn’t compelling or isn’t what the person is looking for, that’s not all that helpful. You want people to click the “contact us” page or the “buy now” page. We can help you figure out what keywords have both a high search volume and a high CTR.
If you figure out the appropriate keywords, that means you’ll prioritize creating content for those keywords, not the off-the-wall, semi-outlandish keywords that essentially result in you spinning your wheels. This is why we say SEO is an art – it’s a blend of nuance, creativity, and analysis. Without any of those elements, your SEO strategy will likely fall short. It’s better to put in the time now, using an expert to generate a list of the best keywords for your site, rather than spend years building up your web content only to find out it’s useless.
It can be difficult to navigate the Wild West terrain known as SEO but luckily, you’re not alone. Your favorite Charlotte web designer is here to support you. Get in touch with us via email or call (704) 336-9113.
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