To non-millennials, including myself, Instagram may be intimidating, but it can be a very valuable tool for marketing your products or services. This is a good article describing some basics of marketing to Millennials. Essentially it boils down to posting consistently, post Instagram-only deals, be real, use hashtags, and make posts fun and informational.

In December of last year, Instagram reported that they have 300 million active users. The Pew Institute reported that 53% of people aged 18-29, which is the majority of the millennial generation, use Instagram. As a millennial myself, I am an active user both for personal and professional purposes. What I like most about it …

Source: Instagram: Marketing to Millennials in the Digital Age – SEMrush Blog