Have you ever wondered why clothes look so much better on models than other people? Is it because they’re blessed with perfect proportions? No! It’s because the clothes are pinned, tucked, and draped to fit the model’s body. In other words, the clothes are customized. This same principle of customization applies to WordPress templates.
As a Charlotte web designer, people ask us, “Can I just use a basic WordPress template and call it a day?” I mean, you can, but that’s the equivalent of wearing an ill-fitted shirt – it does the job but it doesn’t look good. Don’t get me wrong, it’s not that WordPress templates are ugly or you shouldn’t use them, rather recognize they’re starting points not ending points.
A website should adapt to your business and not only in terms of updating pictures and content – functionality matters too. If you’re constantly adding one plugin after another to your WordPress website, you’re applying what amounts to Band-Aids. Sure, that works for a while but eventually something will break and then what are you going to do? Answer: call a web designer, maybe even a Charlotte web designer. At that point, things can get dicey and expensive. You’re better off starting with a custom WordPress theme, which results in the following:
- A design that reflects your brand identity
- Faster load times because there aren’t unnecessary features
- Code optimized specifically for your business needs
I hope I’ve persuaded you to at least consider hiring a web developer to create your website. If so, what are some things to ask?
Questions to Ask a Potential Web Designer
As a Charlotte web developer, here are the questions we expect people to ask.
- What are some examples of custom WordPress themes you’ve developed, particularly in my industry or with similar functionality?
Look for websites that are not only beautiful but functional and offer a great user experience. If the website seems hard to navigate, buyer beware.
- What is your development process, from initial consultation to launch and beyond?
You’re a busy person and you need a plan. You want the web designer to provide a clear, structured process with defined milestones, communication points, and testing phases.
- What are your preferred methods of communication, and what is your typical response time?
This is a big one. Do they request you fill out a ticket to get any help? Is there a chatbot? Can you talk to a person? As a Charlotte web designer, we know communication is key and we are open to all forms of communication. You can talk to someone live on the phone, send an email, or incorporate us into your Slack channel.
- Can you provide a detailed breakdown of the costs and what factors might cause those costs to fluctuate?
Another important point. The web developer can create the most beautiful website in the world, but if your budgets don’t align, they don’t align. Not only that, it’s important to have a clear and transparent quote. Are there hidden fees? What happens in an emergency? Are there maintenance costs? These are all important things to know in advance.
- How do you make sure the website is secure, optimized for search engines, and performs well?
This is key. If your website gets hacked or no one knows it exists, you might as well not have a website. It’s like setting up a store in the middle of the woods – if no one is hiking or camping there, you’re wasting your time. Search engine optimization (SEO) is one of our specialties as a Charlotte web developer. We know all the tips and tricks to get people to visit your website.
No, You Can’t Just Use AI
I know what you’re thinking – this all sounds complicated and expensive. Can’t I just use AI to do it for me? Not yet. AI can handle basic coding tasks but it can’t take on larger and more complex ones. Nor can it replace the experience and expertise of a person. For the record, Web Symphonies has been in the Charlotte web development business for decades. That’s not something AI can compete with. We know you and your business are unique and that requires a human touch. You want a web designer who understands your vision and can build it.
If you’re looking for help creating a beautiful website, get in touch with us via email or call (704) 336-9113.
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