You did it! You spent hours designing your website, picking the colors, the fonts, the images, writing the content. It’s out in the world and you’re thrilled! So now you can set it and forget it, right? Like an alarm clock? Unfortunately, no. A website is more like a succulent – sure, it can be [...]

Designing a Captivating Visual Experience Not to be confused with a hometown hero, a homepage hero is a large banner that is displayed at the top of a website above the fold. It can be a picture, graphic, carousel, call-to-action (CTA), or something else. It’s the first element that visitors see before they hit “scroll.” [...]

This may be a bold statement but if you’re not maintaining your website, you might as well not have one. Seriously. If your website is clunky, slow, unresponsive, or filled with weird characters, what’s even the point of having one? I know, I know, maintenance isn’t fun or sexy. It’s like changing the oil on [...]

  Question: Do you have a favorite web browser? It’s a rhetorical question not only because I can’t hear your answer but also because I know you do! But have you ever stopped to consider that your favorite web browser isn’t everyone’s favorite web browser? If you have, kudos! But if you haven’t, you’ve just [...]

I’m sure you’ve heard the expression, “A picture is worth a thousand words.” As a freelance content writer, I don’t love that because words are my thing! Words are important! But it’s true. Did you know that images are processed 6x-600x faster than words, according to this research? That makes sense because you have to [...]

The words “brand” and “branding” are bandied about everywhere so much these days it can be difficult to remember what they actually mean. “Brand” is the way your company is perceived by everyone else – cool, fun, educational, down-to-earth, etc. What are the words you want people to use to describe your company? “Branding” is [...]

If you’re reading this, I’m going to assume you already know the importance of having an attractive website for your small business. Sure, some people find success only using social media to house all information about their business – location, hours, contact information, etc. – but that’s dangerous because you don’t own social media. At [...]

These days people aren’t hurting for choice when it comes to picking the right web design and development firm. With so many options, how do you pick the right one? As a Charlotte web design company that’s been in business for many years, we know a thing or two about what makes a good web [...]

Things to consider when creating a business website. As we’re approaching the end of the year, maybe you’re taking stock of your life and realizing your job sucks. Maybe you’re saying to yourself, “I don’t want to do this anymore. I’d rather have my own business.” Fantastic! Go for it! However, before you fire up [...]