I found a really good article describing how to write good SEO content for 2016. By focusing on the user and optimizing for user intent and satisfaction, you can hone your content to be helpful to the visitor while also helpful to your website. These are some of my notes for publishing content that will earn [...]

How social signals affect SEO, what you need to do to build a successful strategy in social media – we illuminate these questions in our article. Source: How Social Signals Affect SEO –

I often get asked how much monthly ongoing SEO costs. This is a good article exploring the various pricing structures and how much you should expect to pay for SEO. Essentially what the article says is that anything less than $500 per month is not worth the money spent, and ideally a local or small [...]

I came across a fascinating case study today and enjoyed it’s depth and detailed examples. Making Twitter profitable is laid out clearly here and can be used in a variety of ways to essentially purchase followers and/or advertise directly to your competitor’s Twitter followers. Some folks think that Twitter Ads is the next Google Adwords [...]

IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more. IFTTT has a lot of novel uses for the average user, but it can be a major marketing ally for small business owners.Here’s our list of 9 clever and creative ways to use IFTTT to automate [...]

I cam across this helpful article which describes best practices for co-citation and co-occurrence when doing link building. With the emergence of these methods, performing local SEO has evolved into a better position than ever before. Essentially it involves creating a relationship between related terms and linking them to relevant pages. You can see a [...]

There are some interesting hyperlocal tools out there for local businesses to use in their quest for more local business. For example, one tool, “Twilert” lets you create alerts for Twitter mentions of certain phrases within a certain geography. This helps you to cast a wide social media tracking net in a local geo-targeted way. This [...]

Spammy link building is dead, but link building in the sense of content marketing is still very much alive. With all of the Google updates, website owners are starting to get that link building through content marketing is still very important, but a much harder tasks. This article provides some insightful opinions on the state [...]

It would seem that the mobile update had only a slight effect out of the gate, but all indicators point toward Google giving an edge to websites that are mobile friendly. After the dreaded Mobilegeddon update from Google, what terrors have befallen the SERPs? Dr. Pete will regularly update this post with the latest from [...]