It’s no secret local businesses are suffering due to COVID-19. They don’t have the deep pockets of a big corporation, nor the amount of bailout money the government has allocated for big business. Many people are mindful of that and want to support mom-and-pop shops. How can you make sure you’re capitalizing on that support [...]
It’s a misunderstanding that the Chinese character for “crisis” is a combination of “danger” and “opportunity,” but nonetheless, the sentiment is a good one. How can we use this crisis of COVID-19 as an opportunity? If you’re a business owner, the answer lies in transitioning your business online as much as possible. First, I want [...]
So you have your own business. Congratulations! Now what? As small, Charlotte web design company, we understand how hard it can be to stand out in a crowd. You want to be the person who wears prints in a sea of neutral colors. Luckily for you, we’ve rounded up some high-tech and low-tech solutions for [...]
While browsing the internet lately, you might have noticed a hyperlink at the bottom of each webpage saying: “Notice to California Residents” or “Do Not Sell My Personal Information.” Why are we, a Charlotte web design company, writing about California? Well, as is often said, “As California goes, so goes the nation.” That’s not always [...]
Facebook is an invaluable outlet for your brand. In fact, it has been named the “most important” social platform for marketers and it’s not hard to see why. As a website, it receives the 3rd most visits in the world. The social media platform boasts over 2 billion monthly active users, and over 1 billion [...]
It looks like it’s all about Google ‘My Business’. If you’re a local business, it’s a good idea to take another look at this page and make sure it’s fully updated and filled out. Source: Annual Trends in Local Search Ranking Factors Analyzed – BrightLocal
We’ve asked whether local businesses still need websites and blogs, but what of social media? Here contributor Shane Barker explains how Facebook and friends still bring awareness, leads, and conversions to local businesses. Apart from bringing people closer, social media is proving to be a crucial tool for business growth. Numerous businesses, especially local establishments, are relying [...]
In short, yes, local businesses do still need a website.. Bright Local explores more about how Google My Business pages are drawing traffic away, and why it’s still vital for local businesses to have a website. Key Takeaways While 97% of consumers looked online for an local business last year, fewer people are following up [...]
What’s the difference between a regular link and a local link? Well, local links are links from local sources, typically, websites that are specific to a particular city. For example, a lawyer in Denver Colorado might have some local links from a local Denver newspaper, a local college, and a few other businesses within Denver. [...]
Is there an ideal post length? We tackle this topic in-depth to give you a better idea of how your blog post length affects your SEO performance. The bottom line is that people spend the most time reading articles that take 7 minutes to read, which translates into about 1600 words. Once again, focusing on [...]
