Search engine optimization (SEO) is the digital Wild West these days. So much is changing swiftly that it’s hard to keep up. With recent updates and the push of AI, what used to work, doesn’t anymore. And then there’s the Google antitrust lawsuit. I won’t get into that but I will say local SEO still [...]

As a Charlotte web design company, Web Symphonies knows the importance of  search engine optimization  (SEO), which is what allows you to show up on search engine results pages (SERPs). In other words, SEO is how people can find you. Without SEO, your website might as well not exist. That sounds harsh, but it’s true. [...]

Last month I wrote about how local businesses can link build. And this month it may seem like I’m contradicting myself given the title of this post but I’m not. In March 2024, Google analyst Gary Illyes said during a conference that backlinking isn’t all that important. He pointed to a page with zero internal [...]

As a Charlotte web design company, we understand the importance of search engine optimization (SEO). SEO is how people find you in this day and age. There are many technical things you can do to boost your SEO, which we can help you with, but think of SEO in terms of strategy. It’s not only [...]

Here’s a question for you: Does your website make sense? Is there a logical organizational structure to it? Hodgepodge may be fun for crafts but it doesn’t work for websites, especially if you want it to be search engine optimization (SEO) friendly. That’s because search engines mimic humans as they crawl through your website and [...]

I’ll be honest, artificial intelligence (AI) scares me a little. Like many, I wonder if it will put me out of a job. However, from everything I’m seeing thus far, I’m hearing AI won’t do that, rather, it’s people that know how to use AI that will. In other words, AI is here to stay [...]

Because search engine optimization (SEO) is such a buzzword, many businesses recognize they need it, but don’t exactly know what SEO is or how to effectively optimize their SEO. That’s OK! SEO can be confusing! Let us break it down for you. I’ve written about this before, but a quick recap: The focus of SEO [...]

If you have a quick look through the Web Symphonies blog archive, you’ll see we mention search engine optimization (SEO) a lot. That’s because SEO is what makes sure people find your business, especially if it’s a digital one. Yes, there is such a thing as foot traffic for brick-and-mortar stores, but even for them, [...]

So you’ve put in the hard work, you’ve started blogging, dropping in keywords to take advantage of organic search engine optimization (SEO), and you’re starting to see results. Yay! Buuuut, is that increased traffic due to real, live, people, or is your website getting hit with a bunch of bots? (It’s heartbreaking to contemplate, I [...]