Since I figured that one day I may have to be designing websites for really small screens, I decided to treat myself to a fun gadget and purchase an Apple Watch. I have been enjoying the many features that the Apple Watch offers, especially the workout tracking apps. However, wearing my Apple Watch at the [...]
When your potential clients visit your website, they’ll decide within a few milliseconds (really!) whether they want to stay – and buy – or want to click away. The design can make or break your business. As a Charlotte web design company, we’ve learned what does and does not work when it comes to website [...]
I came across a fascinating case study today and enjoyed it’s depth and detailed examples. Making Twitter profitable is laid out clearly here and can be used in a variety of ways to essentially purchase followers and/or advertise directly to your competitor’s Twitter followers. Some folks think that Twitter Ads is the next Google Adwords [...]
IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more. IFTTT has a lot of novel uses for the average user, but it can be a major marketing ally for small business owners.Here’s our list of 9 clever and creative ways to use IFTTT to automate [...]
I cam across this helpful article which describes best practices for co-citation and co-occurrence when doing link building. With the emergence of these methods, performing local SEO has evolved into a better position than ever before. Essentially it involves creating a relationship between related terms and linking them to relevant pages. You can see a [...]
There are some interesting hyperlocal tools out there for local businesses to use in their quest for more local business. For example, one tool, “Twilert” lets you create alerts for Twitter mentions of certain phrases within a certain geography. This helps you to cast a wide social media tracking net in a local geo-targeted way. This [...]
One of the Apple™ iWatch’s new features is the shortcut screen which allows you to have your favorite friends to be one button push away. However, I recently came across an issue where I updated my contacts’ photos (from Facebook) and the iWatch did not properly update the photos. They end up just showing you that person’s [...]
Spammy link building is dead, but link building in the sense of content marketing is still very much alive. With all of the Google updates, website owners are starting to get that link building through content marketing is still very important, but a much harder tasks. This article provides some insightful opinions on the state [...]
It would seem that the mobile update had only a slight effect out of the gate, but all indicators point toward Google giving an edge to websites that are mobile friendly. After the dreaded Mobilegeddon update from Google, what terrors have befallen the SERPs? Dr. Pete will regularly update this post with the latest from [...]
To non-millennials, including myself, Instagram may be intimidating, but it can be a very valuable tool for marketing your products or services. This is a good article describing some basics of marketing to Millennials. Essentially it boils down to posting consistently, post Instagram-only deals, be real, use hashtags, and make posts fun and informational. In [...]
