As a business owner, you might notice people are coming to your website because you have killer content and pretty pictures but all of that traffic is just traffic. People are essentially lurking on your website without turning into customers or clients. What gives? What you have is a web conversion rate problem – something [...]
As a Charlotte web designer, our clients want websites that are beautiful but still unique and showcase their brand personality. One of the best ways to do that is through fonts. Full disclosure: Isaac (the owner of Web Symphonies) and I are both former yearbook nerds. That means we know a lot about fonts, more [...]
In the wild world of search engine optimization (SEO), it’s not enough to throw up some keywords on your website. You want to be a go-to source for specific topics – in other words, you want to become an authority figure on a certain subject. As a Charlotte web developer, Web Symphonies is an authority [...]
Search engine optimization (SEO) is the digital Wild West these days. So much is changing swiftly that it’s hard to keep up. With recent updates and the push of AI, what used to work, doesn’t anymore. And then there’s the Google antitrust lawsuit. I won’t get into that but I will say local SEO still [...]
As a Charlotte web design company, Web Symphonies knows the importance of search engine optimization (SEO), which is what allows you to show up on search engine results pages (SERPs). In other words, SEO is how people can find you. Without SEO, your website might as well not exist. That sounds harsh, but it’s true. [...]
You’ll notice the title of this post is “how” to know when you need a Charlotte web designer, not “if.” That’s because invariably, you’ll need professional help. We at Web Symphonies don’t mind a little DIY. We’ve written about Wix, Squarespace, and WordPress. Templates are great! But with Wix and Squarespace, there’s only so much [...]
Last month I wrote about how local businesses can link build. And this month it may seem like I’m contradicting myself given the title of this post but I’m not. In March 2024, Google analyst Gary Illyes said during a conference that backlinking isn’t all that important. He pointed to a page with zero internal [...]
As a Charlotte web design company, we understand the importance of search engine optimization (SEO). SEO is how people find you in this day and age. There are many technical things you can do to boost your SEO, which we can help you with, but think of SEO in terms of strategy. It’s not only [...]
What’s the first thing you do when you visit an unfamiliar business? After you look at the homepage I mean. If you’re like most people, you navigate to the “about us” page because you want to know what the company actually does. Not to mention, the About page ranks well for brand-driven search queries, meaning [...]
You did it! You spent hours designing your website, picking the colors, the fonts, the images, writing the content. It’s out in the world and you’re thrilled! So now you can set it and forget it, right? Like an alarm clock? Unfortunately, no. A website is more like a succulent – sure, it can be [...]
