You have approximately two seconds to hook potential clients and customers with your web page. (Maybe it’s more than two seconds but not much more.) What draws them in? As a Charlotte web designer with decades of experience, Web Symphonies has found what draws them in is the hero section. The hero section is the [...]
As I already mentioned, AI is affecting click-through rates. Due to the “AI overview” feature in search engine platforms, people aren’t clicking on specific links as much anymore. Some folks have reported a traffic drop of as much as 50%! What now? When search engines aren’t really ranking you in the same way, what are [...]
It’s a tale as old as (commerce) time – you have a shop, visitors are swinging through, but they don’t buy anything. In the language of websites, it might not be a sale you’re after – it could be signing up for your email list or requesting a free consultation. What gives? People are taking [...]
As I’ve mentioned before, local search engine optimization (SEO) is vitally important for small businesses. It’s how they compete with big businesses because people care about proximity. Every month, Google U.S. processes 870 million searches of over 6.3 million “near me” keywords. People want “jewelry store near me” and “restaurants near me.” But if you don’t [...]
AI is changing, well, everything and that includes click-through rates (CTRs). A click-through rate is what it sounds like: the percentage of people who click on your search result after seeing it. Because AI is summarizing answers for people, CTRs are nosediving BUT only for short, easy-to-answer questions. If your topic seems more in-depth, people [...]
Have you ever wondered why clothes look so much better on models than other people? Is it because they’re blessed with perfect proportions? No! It’s because the clothes are pinned, tucked, and draped to fit the model’s body. In other words, the clothes are customized. This same principle of customization applies to WordPress templates. As [...]
You’re in the backend of your website, monitoring your web traffic, and you notice a precipitous drop, almost like the traffic fell off a cliff. Why does that happen? And what do you do? As a Charlotte web design company, we can tell you why and what to do about it. Google Analytics 4 is [...]
When it comes to search engine optimization (SEO) keywords, some people like to go on a blitz. “Use all the keywords! Throw as many of them as you can on the page!” but as a Charlotte web designer, we can tell you that’s a mistake. The most important thing to know about creating SEO keywords [...]
As a business owner, you might notice people are coming to your website because you have killer content and pretty pictures but all of that traffic is just traffic. People are essentially lurking on your website without turning into customers or clients. What gives? What you have is a web conversion rate problem – something [...]
As a Charlotte web designer, our clients want websites that are beautiful but still unique and showcase their brand personality. One of the best ways to do that is through fonts. Full disclosure: Isaac (the owner of Web Symphonies) and I are both former yearbook nerds. That means we know a lot about fonts, more [...]
