AI is changing, well, everything and that includes click-through rates (CTRs). A click-through rate is what it sounds like: the percentage of people who click on your search result after seeing it. Because AI is summarizing answers for people, CTRs are nosediving BUT only for short, easy-to-answer questions. If your topic seems more in-depth, people [...]
Have you ever wondered why clothes look so much better on models than other people? Is it because they’re blessed with perfect proportions? No! It’s because the clothes are pinned, tucked, and draped to fit the model’s body. In other words, the clothes are customized. This same principle of customization applies to WordPress templates. As [...]
You’re in the backend of your website, monitoring your web traffic, and you notice a precipitous drop, almost like the traffic fell off a cliff. Why does that happen? And what do you do? As a Charlotte web design company, we can tell you why and what to do about it. Google Analytics 4 is [...]
When it comes to search engine optimization (SEO) keywords, some people like to go on a blitz. “Use all the keywords! Throw as many of them as you can on the page!” but as a Charlotte web designer, we can tell you that’s a mistake. The most important thing to know about creating SEO keywords [...]
As a business owner, you might notice people are coming to your website because you have killer content and pretty pictures but all of that traffic is just traffic. People are essentially lurking on your website without turning into customers or clients. What gives? What you have is a web conversion rate problem – something [...]
As a Charlotte web designer, our clients want websites that are beautiful but still unique and showcase their brand personality. One of the best ways to do that is through fonts. Full disclosure: Isaac (the owner of Web Symphonies) and I are both former yearbook nerds. That means we know a lot about fonts, more [...]
In the wild world of search engine optimization (SEO), it’s not enough to throw up some keywords on your website. You want to be a go-to source for specific topics – in other words, you want to become an authority figure on a certain subject. As a Charlotte web developer, Web Symphonies is an authority [...]
Search engine optimization (SEO) is the digital Wild West these days. So much is changing swiftly that it’s hard to keep up. With recent updates and the push of AI, what used to work, doesn’t anymore. And then there’s the Google antitrust lawsuit. I won’t get into that but I will say local SEO still [...]
As a Charlotte web design company, Web Symphonies knows the importance of search engine optimization (SEO), which is what allows you to show up on search engine results pages (SERPs). In other words, SEO is how people can find you. Without SEO, your website might as well not exist. That sounds harsh, but it’s true. [...]
You’ll notice the title of this post is “how” to know when you need a Charlotte web designer, not “if.” That’s because invariably, you’ll need professional help. We at Web Symphonies don’t mind a little DIY. We’ve written about Wix, Squarespace, and WordPress. Templates are great! But with Wix and Squarespace, there’s only so much [...]
